Apparel for the country

most Victorians

have never seen.

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Organic Cotton

Independently certified, field to finished tee

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Featured Products

T-shirt organica con stampa grande sul retro: paesaggio e testo The Wild East

Organic Tee - The Wild East

Organic Tee - The Wild East
$49.98
Green eco hoodie, hooded sweatshirt with large back print panel and kangaroo pocket

Eco Hoodie - High Country Low Range

Eco Hoodie - High Country Low Range
$84.95
Burgundy hooded sweatshirt with large back graphic and drawstring hood

Eco Hoodie - Cold Wet Happy

Eco Hoodie - Cold Wet Happy
$84.95
Organic Tee in black, back view with round „Country Adventure“ logo

Organic Tee - Adventure Club

Organic Tee - Adventure Club
$44.98
T-shirt organica con stampa grande sul retro: paesaggio e testo The Wild East

Organic Tee - The Wild East

Organic Tee - The Wild East
$49.98
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I Didn't Build a Brand. I Built a Tribute.


I went up expecting views, tracks and a bit of adventure.

I came back with a deep love for the place, and the feeling I'd left a piece of myself in the mountains.

The Wild East grew out of that feeling.

Learn more

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4WDing

There's a version of Victoria

most Victorians have never seen.

We started the Wild East because we wanted more people in those places. More early mornings on the Mitta Mitta. More first-timers reaching the summit at Mt Feathertop with their lungs burning and their jaw dropping. More campfires at Wonnangatta with people who've just discovered that this kind of quiet is the best kind there is.
This brand is an invitation. To the people who've been there — wear it, share it, pass it on. To the people who haven't — consider this your sign.

"Where the cattle roam unnumbered,

and the wild bush horses run…"

Banjo Paterson
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