The Wild East

The High Country isn't the wild west.- It's wilder.

Apparel for those who know.

Shop the Range

Shop the Full Collection

Free shipping for orders over $120 Australia wide!

Shop by Activity

4WDing

There's a version of Victoria

most Victorians have never seen.

We started the Wild East because we wanted more people in those places. More early mornings on the Mitta Mitta. More first-timers reaching the summit at Mt Feathertop with their lungs burning and their jaw dropping. More campfires at Wonnangatta with people who've just discovered that this kind of quiet is the best kind there is.

This brand is an invitation. To the people who've been there — wear it, share it, pass it on. To the people who haven't — consider this your sign.

"Where the cattle roam unnumbered,

and the wild bush horses run…"

Banjo Paterson

Shop now →