above the treeline
Part of something bigger
Every purchase grows the community
Proudly Local
Victorian Owned Business
Something not right? We'll sort it.
Our commitment to your satisfaction
There's a version of Victoria
most Victorians have never seen.
We started the Wild East because we wanted more people in those places. More early mornings on the Mitta Mitta. More first-timers reaching the summit at Mt Feathertop with their lungs burning and their jaw dropping. More campfires at Wonnangatta with people who've just discovered that this kind of quiet is the best kind there is.
This brand is an invitation. To the people who've been there — wear it, share it, pass it on. To the people who haven't — consider this your sign.
AI-generated mockup. The graphic shown is exact — minor variations in garment fit and colour may apply.